Design Fundamentals

Event ID: L10185
Info: May 16 • Sat • 9:00am-1:00pm • 1 mtg • UHM Sakamaki C104, Manoa MultiMedia Lab • $80
With: Alan Low

Effective and dynamic visual design is the goal, whether you are creating a page design for a brochure, a website, or an interactive piece. Knowledge of the fundamentals of visual literacy is essential to communicating information and concepts through print and digital media. This workshop explores the fundamentals of design-starting with the basic elements of line, shape, texture, space, and value. A brief history of type and its uses, as well as color theory and color systems, are presented. Fundamental design principals of balance, contrast, and unity are discussed. The ultimate goal of this class is to explore design both conceptually and practically.

Alan Low of Alan Low Design, has over 15 years of experience in the field of graphic communications, including print collateral, identity systems, signage, packaging, exhibit, and environmental design. Low was the co-founder and principal of Synergy Design.