Hands On Search Engine Optimization

Event ID: L10218
Info: Aug 7 • Fri • 9:00am-4:00pm • 1 mtg • UHM Sakamaki C104, Manoa MultiMedia Lab • $135
With: Joseph Lowery

You can build the best designed site on the web, but if no one can find you, it doesn't matter. You need to master search engine optimization (SEO) to truly get the most out of your sites. In this session, work with an example site to learn how to convert an existing site with zero findability to one that truly ranks among the most popular search engines. Topics include selecting the right keywords and integrating them in your content, developing in-coming links, directory submissions, internal linking, handling meta tags and robots files. Also covers how to create XML and HTML site maps to make it easier for both machines and humans to locate your content.

Joe Lowery is the author of the best-selling Dreamweaver and Fireworks Bible, published by IDG Books Worldwide. Lowery, a web designer, has been training corporate clients and individuals in computer graphics and web design since 1996. He is also the co-author of Macromedia Dreamweaver 8 Recipes, Macromedia Dreamweaver 8 Beyond the Basics, Macromedia Dreamweaver MX 2004 Killer Tips, and the author of Buying Online for Dummies. Occasionally Lowery writes for Wired magazine; the Seybold Report on Internet Publishing; and the GadgetBoy Gazette, an online consumer electronics review service.