Social Media Overview: Applications for Individuals and Business Users

Event ID: L10275
Info: Aug 22-23 • Sat/Sun • 9:00am-4:00pm • 2 mtgs • UHM Sakamaki C104, Manoa MultiMedia Lab • $250
With: Leigh Duncan-Durst

Social media is changing the web, the world we live in, and the way we connect and communicate, personally and professionally. From blogs and Facebook to Flickr and Twitter, the proliferation of thousands of "social media" websites and applications is enough to overwhelm even a savvy web user. This course provides an overview of the social media landscape and insights into how social networking, cloud computing, and web 2.0 applications can be used by individuals and businesses to drive awareness and customer dialog. Course participants learn how to evaluate social media sites, build their own social network, set up a blog, establish profiles on various social media sites, and interconnect these to streamline communication.

Leigh Duncan-Durst is a 19-year veteran in web strategy, digital media, usability, marketing, CRM and operations. Previously, she founded 1-800-FLOWERS interactive, managed e-commerce initiatives for American Express, developed more than 16 online channels and applications for a large, niche online portal, and served as a senior web consultant for a top, global consulting firm. Check out her website at www.livepath.net.