Strategy: Brand, Content, and Visual Design

Event ID: L10451
Info: Oct 18 • Sun • 9:00am-4:00pm • 1 mtg • UHM Sakamaki C104, Manoa MultiMedia Lab • $135
With: Maria Giudice

While user-experience architects lay the blueprint and groundwork on how users navigate through the site, designers are responsible for the site's emotional experience by providing powerful content and compelling visual design. Before designers can move into Photoshop to create comps, it is imperative to work with clients to create a strategy on which design can be measured and evaluated. Learn how to conduct an effective design strategy workshop and other best practice techniques for visual designers. Learn the basics on setting up an effective content strategy framework.

• Understand brand attributes and competitive audit
  
• Learn how to conduct a design strategy workshop
  
• Learn ”best practices” in visual design
  
• Understand Content Strategy 101

Maria Giudice has pursued a vision of intelligent, elegant, human-centered design throughout her professional life. Since 1997, she has united the talented individuals at Hot Studio into a force for strategic thinking and problem solving in many media across diverse industries. In her early career, she worked with Richard Saul Wurman, who coined the phrase "information architecture." Giudice founded Hot Studio to continue her work creating systems that are both beautiful and highly functional. Over the years, she has taught design classes and workshops in schools and at conferences around the country including AIGA, Seybold, and Bay-CHI. Giudice has designed and authored several award-winning books including Elements of Web Design, a guide for print designers crossing into the web; and Web Design Essentials.<.em>